Description

Local SEO Mastery: Rank, Optimize & Win Clients

🔹 Lesson 1: Introduction to Local SEO

• What is Local SEO and why it matters

• Local SEO vs. Traditional SEO

• Google’s Local Ranking Factors: Relevance, Distance, Prominence

• Benefits of Local SEO for Small & Service-Based Businesses

• Difference between Brick-and-Mortar & Service Area Businesses (SABs)

🔹 Lesson 2: Google My Business (Google Business Profile) Optimization

• How to claim, verify, and set up GMB/GBP

• NAP (Name, Address, Phone) Consistency Explained

• Setting up Services, Business Hours, and Categories correctly

• Adding Business Description, Highlights, and Attributes

• Product & Service Listings Optimization

• Setting Service Areas vs. Physical Address

• Uploading SEO-optimized Photos & Videos

• Handling Q&A section and pre-populated FAQs

• Enabling Messaging Feature (and how to respond professionally)

🔹 Lesson 3: GMB Posts & Customer Engagement

• Types of Posts: Offers, What’s New, Events, Product Highlights

• Guidelines for Visuals, CTA Buttons & Character Limits

• Post Scheduling Tools & Strategy

• Seasonal Promotions and Campaign Post Ideas

• Encouraging engagement through posts (polls, promos, etc.)

🔹 Lesson 4: Review Strategy & Reputation Management

• How reviews affect rankings and conversions

• Ethical ways to collect Google reviews (SMS, email templates, QR)

• Automating review requests (tools: Birdeye, Podium, etc.)

• Responding to positive & negative reviews

• Reporting & removing fake/spammy reviews

• Building a 5-star review acquisition strategy

🔹 Lesson 5: Local Keyword Research

• Local Intent vs. Informational Intent Keywords

• Geo-Modifier Keywords (e.g., “Best plumber in Uttara”)

• Long-Tail Local Keywords for Niche Dominance

• Tools: Google Keyword Planner, GMB Insights, Google Trends

• Building Keyword Clusters for Local Landing Pages

• Keyword Mapping to Service + Location Pages

🔹 Lesson 6: On-Page SEO for Local Business Websites

• Embedding Google Maps

• NAP Placement Best Practices

• Creating Geo-Specific Landing Pages

• Local Business Schema Markup (JSON-LD implementation)

• Geo-Tagging Images for Local Relevance

• Optimizing for “Near Me” and Voice Search

• Mobile SEO considerations for local conversions

🔹 Lesson 7: Local Citations & Business Listings

• What are NAP Citations and Why They Matter

• Top Citation Sites: Bangladesh + Global (Bing, Yelp, Apple Maps, HotFrog)

• Consistency & Formatting Rules

• Building Tier 1 + Tier 2 Citations

• Tools: Moz Local, Whitespark, BrightLocal

• Manual vs. Automated Citation Building

• How to audit, fix, and track citations

🔹 Lesson 8: Local Link Building

• Why Local Links Are Powerful

• Hyperlocal Backlink Strategies (Local News, Blogs, Events)

• Partnerships, Sponsorships & Testimonials

• Submitting Press Releases for Events or Launches

• Guest Blogging on Local/Niche Sites

• Creating Linkable Local Content (Stats, Maps, Tools)

🔹 Lesson 9: Mobile SEO & User Experience

• Page Speed Optimization for Local Sites

• Core Web Vitals: Largest Contentful Paint (LCP), FID, CLS

• UX elements that drive local conversions: Click-to-Call, Directions Button

• Mobile-First Design Principles

• Chat Widgets, CTA Placement, and Local Trust Signals

🔹 Lesson 10: Tracking, Reporting & KPI Monitoring

• Google Search Console: Search Queries with Local Intent

• Google Analytics for GMB Traffic & Event Tracking

• GBP Insights: Calls, Directions, Website Clicks

• Local Rank Tracking Tools: Local Falcon, BrightLocal, Grid My Business

• Monthly Reporting Template: Traffic, Rankings, Reviews, Leads

• Creating Data Studio Dashboards for Local Clients

🔹 Lesson 11: Voice Search & AI in Local SEO

• Optimizing for “Voice Search” Queries (Conversational Phrases)

• “Near Me” SEO Strategy

• AI Tools for Local SEO: ChatGPT, Surfer Local, BrightLocal AI Audits

• Using AI to generate location-based content and posts

• Local SEO automation tools for reviews, reports, citations

🔹 Lesson 12: Local SEO for Multi-Location Businesses

• GMB/GBP setup for multiple locations

• Managing multiple listings with GBP Dashboard

• Location Pages with Unique Content

• Reviews & Citations Management at Scale

• Local Landing Page Templates for Franchises

🔹 Lesson 13: SEO with AI – Automate, Analyze, and Optimize

Explore how AI tools can streamline your SEO workflow:

• AI for keyword clustering, content planning, GMB post writing

• Automating audits and reporting

• Predictive SEO and AI-based SERP analysis

🔹Lesson14: Client Acquisition & Freelancing for Local SEO

Learn how to turn your skills into income:

• Prospecting clients (local businesses, marketplaces)

• Cold outreach, proposal writing, and pricing

• Building case studies & SEO packages

• Freelancing platforms: Fiverr, Upwork, Legiit

• Retaining clients with reporting and upsells

🎯 Hands-on Project: Final Task

🔧 Create, verify, and fully optimize a GMB listing for a real or demo business
📍 Build local citations & backlinks
🔍 Rank for at least one “service + location” keyword within 30–60 days
📊 Submit:

• GMB Optimization Report

• Citation Report

• Local SEO Audit & Strategy Plan

• 30-day Result Report (Mock or Real)

🧰 Resources Included

• GMB Audit Checklist (Printable)

• Local SEO Proposal Template (For Clients)

• Monthly Report Template (Google Sheets + PDF Export)

• Citation Tracker Sheet

• AI Prompt Pack for Local SEO Tasks

• Voice Search Optimization Cheat Sheet